A guide to
Linguistic methods
Linguist –
Another word for language
Before we begin I must run you through the basic methods to
find out why we use certain linguistic patterns. Here they are:
Graphology – the
text, what it looks like visually
Discourse structure
– structure of the text
Lexis – Another
way of saying ‘words’
Semantics – The
meaning of words
Pragmatics –
Implied meaning of words
Grammar –
spelling, punctuation, structure of language
Phonology – The
sound of language, how certain words are said. E.g.: advertising uses this a
lot
Graphology
The features that contribute to the appearance of a text on
a page. Here’s a list of factors you should be looking for when searching for
signs of graphology:
.Layout
.Font
.Size
.Style
.Paragraph size
.Colour of text
.Pictures/illustrations
.Subheadings
.Italics
Another feature you should look out for which is slightly
more difficult than the others is juxtaposition.
Juxtaposition is the placement of two contrasting ideas.
(Usually concepts though it can refer to physical objects) near each other.
That would be great for you to remember, because I am sure it will help you
score high in your exams.
The way in which texts are organized and sequenced, for
example:
.How does the text start?
.How does it finish?
.What’s in the middle?
Majority of people have preconceived ideas of how texts
should be presented. In A-level English language you will have to change your
views, if that is the case, because a piece of text can be presented in
whatever form the writer intends.
Discourse structure applies to both written and spoken
texts.
For example let’s look at the structure of a fairy tale.
Everyone is happy ever after
In discourse structure this would be changed. For example
the end could be at the beginning, much like action before narrative. The change
of the structure can change the whole story.
Semantics
This is the study of meaning and how meaning is created
within a text.
There are two types of semantics, conceptual and
associative.
Conceptual – (denotive, referential)
Associative – (connotative, stylistic, affective)
Here are some examples; I would like you to figure out
whether the statement is conceptual or associative. The answers will be on the
back page.
Statements
Q1 .Ford is the name of the company started by Henry Ford
Q2. John calls his pet tiger “you are a tiger!”
Q3. John calls his girlfriend “you are a tiger!”
That’s all the questions to answer, easy eh!
Where two or more words have the same meaning. E.g. big –
large
It’s a lexical relationship.
Opposite in meaning. E.g. big – small
A specific term used to designate a member of a class. For
instance, daisy and rose are hyponyms of flowers.
Before we go any further into semantics you must understand
what a semantic field is.
A semantic field is a set of words grouped by meaning
referring to a specific subject. For example: child, toddler, kid.
Lexical Frameworks
Lexical frameworks are various types of lexis. Every word in
the English language can be categorised into a particular lexical framework.
Here is the list of lexical frameworks I know.
.British English
.American English
.Australian English
.Formal lexis
.Informal lexis
.Humorous lexis
.Biblical lexis
.Legal lexis
.Taboo lexis
.Technical lexis
.Everyday lexis
.Impolite lexis
.Spoken lexis
.Trademarks
.Written lexis
.Medical lexis
.Literary lexis
.Archaic lexis
.Old fashioned lexis
Conclusion
I hope you now have a further understanding of linguistic
methods. And to end, here are the answers to my previous questions for
semantics.
A1. Conceptual
A2. Conceptual
A3. Associative
Thanks for reading
Dan Hunt
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