Theorists

Piaget

Stages in cognitive development:
Birth to 2 years = object permanence
2 to 7 years = pre- operational stage
7 to 11 years = concrete operational stage
11 above = formal operational stage
At each stage a child gradually improves their ability to distinguish technical factors and debate possibilities and consequences. They become able to explain in a thoughtful fashion changes around them.

Chomsky

Children are born with an innate understanding of language use meaning that they are biologically pre-wired to easily learn universal grammar and language. They already have the ability to understand the worlds languages fixed principles such as verbs,nouns and sentence structures such as interrogatives.

Vygotsky

The zone of proximal development.
Children begin with the assisted stage where they learn language with the help of an educated adult. The assistance over time becomes more minimal and the child begins to learn independently with the confidence to endeavour to learn more.

BF Skinner

Operant conditioning.
This is where adults use schedules of reinforcement such as congratulating their child when they are successful in spelling a word correctly, while giving negative reinforcement for a misspelling.

Bruner

Children pursue the ability to learn language with the aim of getting what they want and being able to ask for such things as food or hugs.

Personal theory

I agree that all the theorists are correct to a large extent although that they are all also complimented by one another. They all, combined together, factor into the whole portrait of how a child learns how to read, write and speak. Some of these theories can however be criticised such as Piaget, in the case that the stages could vary depending on various children's brain development paces. I agree with BF Skinners Operant conditioning theory over the others because I believe that children strive to impress and please their parents and to receive as much adoration for what they do as they possibly can.

Advertisement analysis

ARC have reached out to their customer base through paying for this advertisement to be in a national magazine. ARC specialise in purchasing homes from prospective buyers who are contemplating moving. All of the linguistic devices used in the advertisement are used to manipulate the reader into considering the opportunity and service they are providing. The eyes are instantly drawn to the large bold font saying 'NO BRAINER.' at the top of the picture. This not only links to the image of the scarecrow below in a comedic fashion because of course a scarecrow is made of straw, but also conveying the simplicity of the possible business arrangement. This simplistic concept is an intellectual choice for ARC taking into consideration the prospective customers. They are likely to be people who are in need of haste when selling their home and are already weighed down with other financial complications. The image shows a clear sunny day implying that this business venture is a positive choice. Sunshine is often used in advertisements to promote a positive nature and the clearness of the day implies the clearness of the opportunity, once again supporting the simplistic notion. The sue of the pronoun 'you' implies that the reader has the choice and that ARC won't take any of that independence away. The customer always wants to be the one in control of their finance. Below that is a list of features that this company can provide. The list repeatedly uses the negative lexical choice 'NO' in bold capitals which ironically is usually used to present negative factors in the business, however in this case its used to emphasise the benefits of working with ARC with features such as 'No risk' promoting financial security which is what ARC know the customer wants. ARC use an interrogative sentence with 'What have you got to lose?' which implies that it would be senseless for the customer to not partake in a seemingly safe, required business. This interrogative is followed by a complimentary declarative sentence 'We're outstanding in our field' which conveys ARC's confidence. This implies that ARC are skilled at what they do and provide a quality service, it wouldn't be unusual for a sole trader to use such a sentence due to the capabilities of lying however in this case the collective pronoun 'We're' is used which shows that more than one person working for ARC knows that they are 'outstanding'. The use of the Email address and the phone number on the side of the page just below the logo provides an official, trustworthy presentation which once again reinforces a trusting relationship between the customer and business.